影响高职思政课学生学习效果的关键因素与对策     

高衍玉 《教育教学论坛》2020,(3):369-370

高职思想政治课的学习效果直接关系到立德树人这一根本任务的落实。在影响高职思想政治课学习效果的诸多因素中,学生自身需求是关键因素。针对这一关键因素,高职思想政治课教师需要综合运用多种措施满足学生需求,提高思想政治课学习效果,真正落实立德树人的根本任务。  相似文献   

Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude     

Gabriel Simiyu  Ronald Bonuke  Joyce Komen 《Journal of Marketing for HIGHER EDUCATION》2020,30(1):66-86

ABSTRACT

Using cross-sectional data from 504 students from four Kenyan universities, this study evaluates the indirect effect of brand personality on the relationship between social media and students’ behavioral intentions to enroll in postgraduate studies. Additionally, the study examines the moderating effect of attitude on the relationship between social media and brand personality, social media and students’ behavioral intentions, brand personality and students’ behavioral intentions. Finally, it investigates the moderating effect of attitude on the indirect process of brand personality on the relationship between social media and students’ behavioral intentions. The study is guided by the Theory of Planned Behavior, Technology Acceptance Model and Self Congruity Theory. Process Macro is used to analyze data. Results indicate that social media significantly predicts students’ behavioral intentions and this relationship is partially mediated by brand personality. Besides, attitude moderates the relationship between social media and students’ behavioral intentions and also the relationship between brand personality and students’ behavioral intentions. Finally, attitude has a conditional effect on the indirect relationship between social media and student’s behavioral intentions via brand personality and this effect is much stronger with a higher level of attitude. These findings contribute new knowledge to literature and theory.  相似文献   

我国体育产业核心竞争力发展策略研究     

云〓峰 《广州体育学院学报》2019,(2):61-63

改革开放以来，我国体育产业从无到有一路发展，在成为受国家重视的重要产业的今天，相比国际体育产业发达国家，我们仍然处于明显的劣势，即便是国内的中、高端体育消费市场也几乎被国外大品牌企业占据大半，更不用说我们的企业走出国门了。然而我们的体育产业依然有着潜在的核心竞争力，为了将这种竞争力变成现实的力量，我们必须积极营造成熟、规范的体育消费市场；积极发挥竞技体育发展水平的优势；积极与国际知名企业合作，实现互利共赢。  相似文献   

To Be there when it Happened: Immersive Journalism,Empathy, and Opinion on Sexual Harassment     

Nili Steinfeld 《Journalism Practice》2020,14(2):240-258

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Tennis superstars: The relationship between star status and demand for tickets     

《Sport Management Review》2020,23(2):330-347

Akin to other sports, professional tennis is urged to adopt a consumer-centred strategy and understand the influence of the star status of elite players on demand for its core product. Measuring the impact that tennis players have on demand for match attendance remains a key element towards achieving that goal. Using data from the Australian Open ticket sales, the authors demonstrate how individual players have influenced stadium attendance at the Grand Slam. Findings indicate that some players are associated with a strong positive impact on demand for tickets, above and beyond their performance ratings, reflecting their value to the Australian Open. The authors discuss how this star status can be used to inform business decisions related to tournament management, match scheduling, and determining player appearance fees, to ultimately drive better commercial outcomes and deliver a world-class sporting event. The findings have implications for tournament organisers, player managers and those that market player activities.  相似文献   

运动处方的过去、现在与未来          下载免费PDF全文

朱为模 《体育科研》2020,(1):1-18

运动作为防治疾病的一味"药",正迅速被越来越多的医生所认可,并走进了大众的日常生活。运动既然是"药",就不该是"多多益善",而应该是"量体裁衣"、个性化定制,也因此需要处方。文章旨在回顾运动处方过去和现在的发展与对未来发展需求的猜测,对这个方兴未艾的领域增进了解,并进行系统介绍。追溯运动处方的研究和发展历史,大致可以分为4个时期3个阶段,从认识到运动对健康的重要性到运动成为防病治病的良药以及运动处方的发展走过了近70年的历程。国外大量科学的研究(尤其是追踪研究)和数据是支持运动处方不断前进的基石。从运动处方科学发展中所学到的智慧将会对中国传统运动处方的建设、中国大众的健康促进作出积极贡献。  相似文献   

Until when does the effect of age on academic achievement persist? Evidence from Korean data     

《Economics of Education Review》2014

According to an analysis of Korean student panel survey data, monthly differences in age had a significant influence on academic achievement until middle school (lower secondary education). However, this age effect did not persist when students graduated from high school (upper secondary education). Furthermore, some evidence is found that younger students, upon entering high school, were more likely to concentrate on academic studies, and less likely to experience minor distractions, thereby compensating for their poor academic achievement in middle school.  相似文献   

大学生群体极化现象的社会心理学分析     

赵石强 《哈尔滨学院学报》2014,35(9):136-139

群体极化现象是指群体成员一开始具有某种偏向,在经过讨论后群体朝偏向的方向继续移动,直至形成极端的结果。大学生是一个特殊的群体,他们朝气蓬勃、富于激情,看重个人名誉,充满正义感,具备较强的集体观念,组织性纪律性强。大学生的这些特征也使得这一群体在事实上更加容易发生极端化的情况。防治大学生群体极化要从重视传统,加强极端化后果教育,注重观点和意见的多样性与平衡,融入协商民主理念等多个方面共同着手。  相似文献   

基于游客角度的旅行社品牌价值研究   总被引：2，自引：0，他引：2  

杨林安  张茜  夏汉军 《邵阳学院学报(社会科学版)》2011,10(3):52-56

品牌价值是一种超越企业实体和产品以外的价值,对旅行社来说更是一种潜在的利润和收益。但目前我国对旅行社品牌价值意识的觉醒较晚,对旅行社品牌价值的研究也只是处于摸索阶段,品牌价值的管理和提升方面与市场的要求、游客的期待都相距甚远。文章从游客的角度来研究旅行社的品牌价值,首先构建了基于游客的旅行社品牌价值概念模型;其次探讨了旅行社品牌价值的四个维度是怎样影响游客的品牌价值表现并通过实证加以证实,最后,根据研究结果提出旅行社品牌价值管理和提升的对策建议。  相似文献   

创新“三大典礼”,增强大学生思政实效     

王春柳 《浙江工贸职业技术学院学报》2011,11(4):76-80

本文以学生的需求为出发点,将90后学生的特点和教育规律、教育的要求有机结合,创新开学典礼、奖学金颁奖典礼、毕业典礼三大典礼的主题、内容、形式,贴近实际、贴近生活、贴近学生,营造浓厚的育人氛围,发挥三大典礼的育人功能,使典礼成为学生愿意参与和主动接受教育的大课堂,让每位参与典礼的学生受到潜移默化的感染和熏陶,促进学生健康成才和全面发展,增强大学生思政教育的实效性。  相似文献